Client website project
Prof. Hemant Sheth: a specialty website.
Consultant Upper GI, Laparoscopic & Hepatobiliary Surgeon, London and Hertfordshire. A website that explains what he does in the terms patients search for, organised by operation and built to be read by machines too.
Visit the live website (opens in a new tab)A directory built around treatment
The project organises the surgeon's work into four treatment groups: upper GI, hepatobiliary, hernia and appendicectomy. Ten procedure guides give patients a route from a treatment category to information about an operation.
The 22-page website also includes a robotic surgery explainer and a comparison page for patients considering their options.
What we built
- A treatment directory in four groups: upper GI, hepatobiliary, hernia and appendicectomy.
- A robotic surgery explainer, with a comparison page for patients weighing up their options.
- Structured data, an llms.txt file, crawl rules that welcome AI crawlers, and an XML sitemap.
The structured content, crawl rules and sitemap support discovery. They are project deliverables; we have not published measured traffic, ranking or enquiry results for this project.
A useful example for your own practice
If you explain several procedures, a treatment directory can help patients find the relevant guide without reading every page. We agree the structure around your specialty and your actual services.
See how our medical websites are plannedDiscuss your website
We build websites for consultants and practices across the UK. Share your specialty, current site and what patients need to understand so we can agree an appropriate scope.
Discuss your project