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Healthcare technology website

Cogniverse: healthcare in virtual reality.

Healthcare technology company, London: Incisio for surgical training in VR, and HalaraXR for behavioural assessment in VR. A single-page product site that explains two VR products in plain English: the problem each one answers, how a session works, and how to book a demo.

Visit the live website (opens in a new tab)
The Cogniverse website, top to bottom: the hero, the problem, Incisio, rehearsing a procedure, the session review, the HalaraXR activity and what the team builds Visit the live website (opens in a new tab)
The live website, top to bottom. Hover to scroll it, or visit the site.

The website's purpose.

The website introduces a healthcare technology company with two VR products to the people who would use them: medical students, nurses, surgeons and educators for Incisio; clinicians, educators and special educational needs teams for HalaraXR.

CogniVerse Studio delivered the design, build, copy and imagery. The facts below describe what was built; they do not measure demos booked, traffic or adoption.

2
products explained
4
steps in an Incisio session
6
capabilities set out

One page, two products, one story.

The page runs as a single story: the problem in operating theatres and in children's assessments, the answer in virtual reality, then each product in turn.

Incisio is explained as four steps from headset on to feedback. HalaraXR is explained through its activities and the report it produces, with one activity visitors can try. The page closes on the capabilities behind both products and a demo request.

The Cogniverse website on a phone: hero, the problem, Incisio and HalaraXR
On a phone: the same story, one product at a time.
The Incisio session review card from the Cogniverse website, marked as sample data, with scores for procedure flow, decision-making and instrument handling
How a session is reviewed, shown with sample data.
The HalaraXR attention activity on the Cogniverse website: pop the golden bubbles in a park, marked as a concept visual
A HalaraXR activity visitors can try in about 20 seconds.

What we built.

  1. 01

    Design and build of one long, scroll-led page with anchored sections for the problem, both products, what the team builds and its track record.

  2. 02

    Copy throughout: a four-step walkthrough of an Incisio session, and plain-English explanations of HalaraXR's activities and report.

  3. 03

    Imagery: operating-theatre and VR concept visuals, each labelled as a concept visual on the page, and a HalaraXR activity visitors can try.

  4. 04

    A demo request form that opens a ready-to-send email, with the company's address, phone and LinkedIn alongside.

We have not published traffic, demo or adoption results for this project. Claims on the live site about the company's history and funding are the company's own.

A useful example for health technology.

If your product needs a clinical audience to understand it quickly, a site can walk them through the problem, the session and the evidence in one story. We agree the structure around your product and your buyers.

See how our websites are planned

Discuss your website.

We build websites for consultants, practices and health technology teams across the UK. Share what you do and what people need to understand, so we can agree an appropriate scope.

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